29 Jun Digital Marketing: Things To Do and Not To Do
In our Digital Marketing series, we have expressed the fact that it has become popular recently and used by beginners and professionals in the industry. Digital Marketing is social dominate and sharing content is key to socializing digitally. Another important aspect of Digital marketing is online presence. Online presence is fundamental to increase brand awareness with the public.
“Because of human nature to socialize and engage, social media platforms have become a major input and output in our daily lives.”
Digital Marketing can maximize your business and in order to communicate effectively you need to know the Dos and Don’ts. As a result, we have prepared a list of things to do and not to do to help you.
Digital Marketing Dos
Do engage and re-engage customers
First of all, we highly recommend establishing a strategy for your particular customer because every customer base is different. Create content that your customer finds attractive to their specific needs to engage. It is also important to re-engage with customers who you have not heard from in awhile so they will know you still remember and value them.
Do create a company blog
Use a company blog to communicate with customers, especially on topics they want to be answered. As a matter of fact, social media comments and customer surveys can help determine the needs of your customer. Be sure to discuss these needs in your blog.
Do ensure your website has great user experience for mobile users
93% of people use mobile devices as to browse the internet, for this reason, a mobile mindset and make mobile device usage a priority in your website. Professional web developers can help establish this in your website while ensuring it is user friendly.
Digital Marketing Donts
Do not ignore advertising on Facebook
For lead generation, LinkedIn is still the preferred social media platform, but take note, Facebook has advanced targeting options that are making it more popular. Increase your brand’s social visibility with a strong, engaging Facebook Business Page. Recently, Facebook has undergone many changes and updates in this area in order to enhance it’s marketing platform for businesses.
Do not ignore email
According to Jayson DeMers of AudienceBloom, email has delivered the best return on investment (ROI) among digital marketing platforms. Therefore, focus on creating engaging emails with a clear goal for your business.
Do not be unfriendly
Treat your customers as a community. You have put in much effort to gain them – stay friendly and build lasting relationships by providing value and showing that you understand them.
Competition never stops. It grows. You can overcome your competition by learning to adapt and grow. Always make wise choices and take your company to the next level. Adaption is key. Adapt to newer tactics of marketing your products and always keep your customers notified.