21 Jun Digital Marketing and the Most Common Techniques for Business
Digital Marketing has become a popular term over the past few years. The term “digital marketing” gets tossed around and defined by those who are unqualified in the industry. Therefore, we are going to define what Digital Marketing really is and take a look at the most common types below.
“Digital Marketing is advertising carried by digital channels such as search engines, websites, mobile apps, social media, and email with the goal of attracting, sustaining, and retaining an audience.” – Charlene Weatherford Bond
Digital Marketing covers a large range of marketing techniques. As a result, it’s important to know the different types of digital marketing because it is relevant to know which best suits your business and brand.
Search Engine Optimization, also known as SEO is growing online visibility organically. Organic growth is not paying to market your advertisement. SEO contains technical and creative details that improve search rankings and also generate traffic. A Digital Marketing Manager can help your business’ image within the digital space to drive web traffic and generate leads.
Search Engine Marketing (SEM) and Pay-Per-Click Advertising (PPC)
Another common type is Search Engine Marketing (SEM) and Pay-Per-Click (PPC), two techniques that are found together. Google, Yahoo, and Bing are popular for having this PPC and SEM advertising. Therefore, these ads should strategically market to a specific audience. Businesses’ pay for the ad anytime someone clicks on it.
Social Media Marketing
Users aren’t just using social media for entertainment nowadays because they now use social media to find, research, and educated themselves on different businesses and brands before engaging and spending money with that company. Social Media isn’t just about posting on Facebook and Twitter accounts. It is about knowing your audience and delivering content they want to engage with.
“Content is king”, right? At least it is when it comes to Content Marketing. Content is the gas that fuels the Digital Marketing vehicle and content with the best quality gives the best results. It is simply the practice of delivering quality content to users to generate leads.
Email has been around for over 20 years and it’s here to stay. It has been the most efficient way to communicate with customers. Email Marketing is a technique that allows businesses to attract and nurture their customers. Email Marketing begins with permission and ends with a lead gained or value added. Email campaigns should be trustworthy, relevant, and conversational.