26 Jun Email Marketing: 4 Reasons Why People Want To Join Your Mailing List
As an entrepreneur, you should have a mailing list. Email has been around for more than 20 years and is still a important part of digital marketing and communication. Email marketing continues to be the profit engine for many businesses such as e-commerce businesses, consulting business, service based businesses, and brick and mortar businesses.
An accurate and updated mailing list is a treasure for your sales and marketing team. Many times, your money is in the list! To help you avoid missing out on potential sales, here are 4 reasons why people want to join your mailing list.
Discounts & Coupons
Yes. You read it right. They all want discounts on your products. This could be coupons or notifications of an upcoming sale. Be sure to offer incentives to your email subscribers rather than just telling them about an available sale. A simple email marketing campaign will leave your customers with value.
Exclusive Offers are great for people in the consulting business or hosting an event. Not all businesses give discounts on their products but giving them an email surprise can be very helpful. An early-bird special would be a great exclusive offer for customers who are engaged with your email list. After all, those on the email list get the information first.
Knowledge & Tips
Everyone enjoys a few tips right? A few simple tips can go along way toward impressing the customer or providing solution to a problem. Not only is this a good way to impress customers, it builds trust with customers also.
This may not be the most common but some people want to “keep in touch” with your business. E-mail lists are great for this! Customers want to get the latest news and read about your progress to improve their experience. This is for those who value your relationship with them.
So there you have it, 4 Reasons Why People Want To Join Your Mailing List. What has been your experience with Email Marketing? Let us know in the comments below!